You want to find all the links that will add value. Turn unlinked brand mentions into links: All you need to do is find unlinked mentions and then ask the content owner about the possibility of allocating a link back to your site. Simply type in one of the queries from the previous method, or even simply a keyword or topic related to your business or industry, and hit ‘Enter’. You can find unlinked mentions of your company using the 'Content explorer' tool in Ahrefs. 10 Scalable Link Building Strategies For DTC Brands (Part 2) Apply these, and you'll help rank your online store. One. 2. Add your brand name. So let’s search for “Ahrefs” first. In this ultimate guide, we will explore how to uncover link opportunities using Ahrefs, a powerful SEO tool. 4. Unlinked Mentions vs Link Reclamation. , Last 30 days), Language, Only live. 3) Ahrefs: Our Favorite Tool for Finding New Opportunities. How to Find Unlinked Mentions. This will show you the domains linking back to your site. Find unlinked mentions of your brand online; Reach out and ask them to link to you; They’re low-hanging fruit in link building because you’re already halfway there. The list of results will show both linked and unlinked mentions, so you’ll then need to make sure you’ve selected ‘highlight unlinked domains’ and add your website URL into the box. There are a few different ways to find unlinked mentions. Get more clicks on your top-ranking pages The title tag is one of the […]Not sure what to focus on to improve your website rankings? Here are 10 quick SEO wins to apply and win the heart of your client. The linking page has a “noindex” attribute and therefore we don’t count links from it (this is debatable, but that is what we have decided to do for the time being). Pricing. Link reclamation is a sneaky trick for link building that involves reclaiming lost or unlinked. 7. See a brand’s popularity over time. Another easy search on Content Explorer will help you find sites that may be receptive to a guest post. This is a gold mine to find information about sites. Inside Alerts, go to the “Mentions” tab then enter a search query. The main focus of this technique is trying to convert unlinked mentions to linked mentions. 2. 12. Again, we can use Ahrefs or Semrush for this purpose. ”You create an account, connect your brand, and you can start looking for brand mentions. To do this, you can use tools like Ahrefs or Moz to find websites with broken links in your niche. To find broken links on your own site, you have the option to use paid tools like the Ahrefs Site Explorer and DeepCrawl, or to take advantage. e. Mention will start looking for already-existing mentions of your brand. To do this, enter a few of your competitors' brand names using the plus (+) operator, then exclude your brand using the minus (-) operator. Discovering Unlinked Mentions. But if you already have a product to sell, you can actually use courses as a marketing tool. com Step 1: Under My Mentions, click unlinked. Make sure to check the "highlight unlinked mentions" box to target new websites. Create better content, optimize it for search visibility using on-page and off-page SEO techniques, and wait for the results. Hire SEO Experts. Depending on your budget, you can use any media monitoring tool to find unlinked brand mentions and generate opportunities for backlinks. Finding unlinked mentions is easy, but you will need a tool like Ahrefs to do it quickly/2. MozBar. You can do that using something as simple (and free) as Google Alerts. Peek at the HTML of a page to ensure backlinks are given the appropriate attribution label. Example where I'm using AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research: Step-by-step guide to finding unlinked mentions with Ahrefs. Create. Browse through the brand mentions, and look for unlinked mentions: 2. Perhaps the most. 1. Then click on “Export”. The key phrase here: “when done well. You can do this by running the following search in Ahrefs’ Web Explorer: [your brand] -outlinkdomain:[yourwebsite]. Unlinked mentions have the potential to turn into valuable backlinks. The list of results will show both linked and unlinked mentions, so you’ll then need to make sure you’ve selected ‘highlight unlinked domains’ and add your website URL into the box. Navigate to Ahrefs Content Explorer and paste your brand name. Here are 10 quick SEO wins to apply and win the heart of your client. Spy on your competitor’s organic traffic and rankings. If you’d like to not only see but also analyze your online mentions, Mention allows you to: See keyword popularity in time. That example shows how you can use exports of brand mentions from Ahrefs and check for links. Learn how to browse our 12+ billion pages content index. Further investigate any with the label “Link lost : (”. Reverse image search tools like TinEye or Google Images can help find unlinked mentions of a brand and recover missing or broken links. Get a high-level view of the topic’s popularity with the pages over time graph. But for those who didn’t link to you, what you can do is reach out to them and ask to link back. This tool allows you to find mentions of anything on the web. Export this list to a CSV file and then copy the rows into your competitor spreadsheet from step 1. Click on «Highlight unlinked» and type your domain name. Additionally, Ahrefs’ Content Explorer can be used to find unlinked mentions and Prowly News Alerts can also be utilized for searching images. For starters, I implement the Ahrefs Alerts tool to track brand mentions on. All you need to do is keep an eye on who is mentioning your brand, on blogs or in the news. 3. To do this, enter a few of your competitors' brand names using the plus (+) operator, then exclude your brand using the minus (-) operator. This can be a great way to find unlinked mentions that you can then reach out to and ask for a link. Find featured snippet opportunities 3. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. The main focus of this technique is trying to convert unlinked mentions to linked mentions. But first, here’s a complete list of all Google search operators and their functionality. Some examples are: Ahrefs. You can also always sign up for a trial period to start using all Ahrefs’ tools and get a complete breakdown of your own or a competitors’ backlink profile. Find unlinked mentions of your brand or content and reach out to the website owners to request a backlink. Choose how many results you want to see: “all results. com to find unlinked mentions. This allows you to turn mentions of your brand name into effective link building options. Choose a source for your alerts: web; blogs; news; etc. The linking page has a “noindex” attribute and therefore we don’t count links from it (this is debatable, but that is what we have decided to do for the time being). Link Building Tool. You can find unlinked brand mentions using Google Alerts or Ahrefs. 6. Under ‘External links’, you’ll see ‘Top linking sites’. You can also use Ahrefs' Content Explorer to detect unlinked mentions of your website, which can lead to more backlinks. A campaign for social media would take a different approach. Implement alerts on Google Alerts or ahrefs for on-going mentions of your brand (and related terms like your own name or names of products) and reach out to new mentions. For this I’d recommend using “Brand Name” or “Brand Name + Brand Product”. Search your topic and limit it to one article per domain, so you. But you can find a good chunk of them quickly using Content Explorer. It will also proactively keep monitoring for future occurrences of articles where your brand is mentioned. Advanced Google search operators, such as quotation marks and exclusion operators, site operators, and keyword modifiers, can help find unlinked brand mentions. This is partly because when sites link to each other, it’s a good signal to Google that it’s not just you that vouches for your content, and therefore it should be available in the search engine results pages (SERPs). 3. For example, our search found a mention of “SEO tips” in our list of SEO techniques:Find unlinked mentions of your brand. To do this, enter your website’s URL under the box named ‘highlight unlinked domains’. Many people use it as well to find content ideas by searching what content performed well (in terms of social shares and. My process involves just 4 steps: Step #1 – Search for broken links. You can also monitor your competitors' mentions and niche-relevant keywords. Then reach out and request for these links to be added. Unvocer content gaps between you and your top competitors 5. CryptoThe Ahrefs Content Gap tool is a powerful weapon in your SEO arsenal. Essentially, it’s a searchable database of over one billion sites that you can also filter. Hit search, and then apply the “highlight unlinked mentions” filter. It covers both internal links and backlinks, and only takes a couple of minutes to audit. Find unlinked mentions Use Brand24 to find unlinked mentions that can become your backlinks! Start free trial. Get Free Report. Get more specific results using ahrefs’ Content Explorer. Broken link building = Websites linking to relevant dead pages. Update existing pages for low-hanging fruit keywords 2. Ahrefs. For all other types of businesses, there is a 20% discount on the annual subscription. At this stage, you may find yourself in one of these scenarios: You’ve found just one matching keyword – You can use that keyword as a target keyword. All you have to do is enter the topic, keyword, or domain you want to research. If you haven’t checked out Fresh Web Explorer, you really should. Bulk Keyword Search Volume Tool #1 Top Rated. com -intitle:[your brand] This will search billions of pages for those that mention your brand name, but don’t link to you. Disclaimer, a lot of the things I show are using ahrefs because it’s what I have access to. 🔍 Content Explorer aiuta i copywriter ed i content marketer a trovare il contenuto più condiviso e ’linkato’. , the. Hence, the unlinked mentions. However, you shouldn’t assume this makes them useless. Step #1: Automate tracking of mentions. Find sponsored post opportunities 13. The key is using the right process so that you can scale the campaign as you find success. Further investigate any with the label “Link lost : (”. Unvocer content gaps between you and your top competitors 5. To that end, you can use the Media Monitoring tool from Semrush App Center to find unlinked brand mentions. Look for unlinked mentions (and turn them into backlinks!) Use Google search operators to find mentions of your organization in the media + online publications (e. To do so, Navigate to Ahrefs’ Content Explorer and paste your website in the search bar. If your website has been around for a while, there’s a good chance people already talk about your brand. You only have to message the author of the post or the owner of the website. Sign up for Ahrefs. Use the Link Intersect Report to Scout Prime Link Opportunities. g. You can also use the Ahrefs Site Explorer to find broken links. First, you need to find your unlinked. But don’t automate. 1. Once you have found a site that mentions but fails to link to your brand, you can reach out and request them to add a link to your website. 7. All known “rank tracking” tools only track your positions on the keywords you add to them. If you’re not an Ahrefs user, then there are a couple of other tools you can use to find unlinked brand mentions. How to find unlinked brand mentions using Ahrefs. 2. Now that you know how to access all your brand mentions, it's time you convert unlinked mentions into links. Ahrefs: You can run your domain through Ahrefs' Content Explorer and then narrow down the results by using filters such as domain rating, traffic, and publication date. In Ahrefs you would go to the Keywords Explorer report. Content Explorer > Enter your business or brand name. So the next step is to set up projects that will track your keywords. Find New Link Building Opportunities. It’s easy! Just enter your keyword in the “Starting Keyword” box and. First up, we’ve got a brand new report called: Opportunities. – Ahrefs Free Keyword Generator. To find unlinked brand mentions: Create a Google Alert for your brand name; Search your brand name in. FREE SEO Strategy Session. Start by entering any keyword or phrase to search our database of over five billion webpages. Finding unlinked brand mentions with Google Search. How to find unlinked brand mentions with Ahrefs. Address Unlinked Brand Mentions “Instead of chasing cold backlink leads, find unlinked mentions that already have your business or a client’s business mentioned on the website,” says 9Sail’s Kyle Kasharian. 3. An effective tool for backlink outreach. Interestingly. Key Takeaway: Unlinked brand mentions are important for SEO because they improve brand visibility and search engine rankings. Of all of its myriad features and dashboard, Ahrefs is renowned for its backlink data. Help us make it better. Reclaim Unlinked Mentions. You’ll need to head over to My Mentions to see all mentions and select Unlinked to show only unlinked brand mentions. Check their backlinks profiles and export into one Google sheet doc. An “unlinked” mention happens when someone mentions your brand without linking to your website. “Instead of running pages or sites through an SEO tool to find 404s, you can use Ahrefs’ broken link building feature to search the entire web for keywords. JustReachOut. com on the same page. com -intitle:[your brand] In Ahrefs, Go to Content Explorer, and type your keyword in quotes. Securing links from unlinked brand mentions (UBMs) has been an evergreen technique for link building. “3. Broken link building Login to Ahrefs and navigate to content explorer. This will allow you to match their approach and develop similar but better content. net; Ahrefs; Google Alerts; Outreach Template (for unlinked brand mentions): Subject: Hey [First Name] – Thanks for mentioning [Your Site] Hey [First Name], First off, thank you for mentioning [Your Brand] on your article on [Topic]: [insert URL of the content that. Content Explorer. For example, if you were a new and budding email marketing company, you might want to monitor for pages. Login to Ahrefs and navigate to content explorer. An… Ryan Jones on LinkedIn: #seo #linkbuilding #ahrefs #digitalmarketingHire SEO Experts. Squeeze shampoo into your hand. For example, if you search for mentions of “Ahrefs” and exclude results from ahrefs. Here’s how to use Google Search Console to get a backlinks report: Sign in to Google Search Console. SEO PowerSuite Pricing Plans. How to do it. Use Ahrefs to find specific pages for thematic mentions or unlinked brand mentions. You can also use the Ahrefs Content Explorer to find opportunities like this: To find this opportunity, I typed in “job interview” and set the minimum referring domains to 500. When you find mention of your name or brand without a backlink, you have a piece of link-building gold within your reach. Now let’s look at some actionable use cases. Ahrefs’ Broken Link Building Tool . Here’s an explanation of the type competitor “types”: 1. com. NOTE. Set up Google Alerts Start by setting up Google Alerts for your brand name and variations of it. To access all the tools in Ahrefs, different plans cater to different kinds of businesses. How to do it. A popular choice is Ahrefs’ Content Explorer. If you do not have access to Google Search Console data you can use Ahrefs or SEMrush to look for keyword overlap. Read on to discover the ways this powerful. Mangools Pricing. Turn Brand Mentions Into Links. Enter any brand name and exclude results from the official site to see its popularity over time. Ahrefs content explorer is a mini search engine for link builders. Reason for mention. Free Rich Snippet Testing Tool. First, you need to find your unlinked mentions. You’ll learn how to set up alerts for those unlinked mentions. ”New Keywords alert. 9. Get more specific results using ahrefs’ Content. Here are three that stand out: You can see which pages on a competitor’s website attract the most links. You will be left with a list of actual unlinked mentions – no manual filtering is required. So the first step is a quick spot-check to see whether the dead page has desirable. Google Sheets /Excel – Budget-friendly link building tools. Select one article per domain in Content Explorer. Using Ahrefs Content Explorer, we can find out which sites mention us online We have over 7K mentions of “KlientBoost” online. Solution 2. I’m going to use MailChimp as an example so I would type in. For example, we can track: AhrefsAhrefs released its Content Explorer tool in 2014 and an updated 2. The Brand Monitoring app comes with a free seven-day trial. Similar to other tools mentioned, you can see real time updates and results, among websites and social media sites. To find unlinked brand mentions: Start with doing a search for all your current existing unlinked mentions using a tool like ahrefs and reach out to all of those. $500/sites: See two sites and the brand mentions and chose to approve or disapprove the placement. This is where you set up Mentions alert. Google unlinked mention brand names or keywords and collect them into. My personal favorite is SEMrush. Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. Finding all of your unlinked mentions can be pretty time consuming and complicated. We’re going to start off by heading to the Content Explorer, searching for your brand in quotes, and excluding your own domain. 2. You can do this by running the following search in Ahrefs’ Web Explorer: [your brand] -outlinkdomain:[yourwebsite]. Now it’s Time to Find Mentions. Low effort: Find unlinked mentions—and then ask for a link. After you have the pages set up, reach out to your personal contact in BuzzStream. So they may be more willing to add a link. In its simplest form, link reclamation is the practice of picking up links from unlinked brand mentions and citations on other sites. Search for your brand, and then use this trick to discover the highest priority unlinked mentions. Unlinked mentions: finding unlinked mentions of your brand and asking to add a link to your site. Share: Facebook Twitter Pinterest WhatsApp MenuFor established companies, the easiest way is to find unlinked brand mentions through SEO tools like Ahrefs: Go to Content Explorer. Search up your brand name, products, or company representatives in the search bar and see the. 4 Types of Unlinked Mentions to Find There are four types of brand mentions to search for. Click Highlight unlinked and enter your domain name. The most significant disadvantage is its price. However, these 4 ways to search for unlinked mentions will increase the total number of available link opportunities. Ahrefs found that the number of backlinks from unique websites (referring domains) correlates strongly with organic search traffic. How to find unlinked brand mentions using Ahrefs. For example, here’s an unlinked mention for Audio. But these tasks represent just a small number of the ways our respondents use Ahrefs. Like this: If websites mention you by name, they’re already familiar with your brand. One method which has worked well for me, is using Ahrefs Content Explorer tool. Ahrefs Blog; Commit to continuous learning, and your SEO strategies will always remain relevant and. Using a tool like Ahrefs or Moz, search for your brand name via a search operator such as yourbrandname -site:yourdomain. Update existing pages fo. Using Ahrefs link gap analysis tool: Ahrefs also has another feature called. Claim unlinked mentions. The person is already familiar with your brand so asking them to add a link to the mention is often enough to win the link. Upload Login Signup. Check for local intent. When it comes right down to it, it’s really more of a Swiss Army Knife. You can improve domain rating by using Ahrefs to find unlinked mentions and unlinked brand mentions. You can also opt in for weekly emails that report on new brand mentions. Business, Economics, and Finance. For example, if you search for mentions of “Ahrefs” and exclude results from ahrefs. Here’s another example. In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. 7. Securing links from unlinked brand mentions (UBMs) has been an evergreen technique for link building. Automate unlinked brand mentions search with Ahrefs; Save dozens of hours compared to the manual search and complete two tasks at once — finding and vetting domains. But Ahrefs can track your rankings across millions of keywords that we have in our database, then notify you when we see any notable changes in their positions. Identify Link Building Opportunities: Use Ahrefs to identify potential link building opportunities, such as broken links, unlinked mentions, and guest blogging opportunities on websites that link. com -site:[yourwebsite]. Domain-level competitors. Best for: SEO professionals who need to. Learn how to browse our 12+ billion pages content index. Tool #3: Ahrefs. How to find unlinked brand mentions with Ahrefs. If you’ve ready any of our previous guides, it won’t surprise you that we’re going to need Ahrefs for this. 6/5 Pricing: Ahrefs offers a 7-day trial for $7. On the left-hand side menu, click on ‘Links’. Unlinked Brand Mentions Finder #1 Top Rated. Key use cases . Has someone mentioned. Search for your brand or product name in quotes; Click “Highlight unlinked” and enter your domainIn Ahrefs, Go to Content Explorer, and type your keyword in quotes. 6. 6. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. One of the best ways to find a good keyword to target is to use a keyword research tool. So without further ado, let’s see how lawyers can get the most out of SEO. But since this list includes mentions with links too, we need to export the URLs (export button is to far right, middle) to a tool like Screaming Frog to find the unlinked mentions. It promotes your business, improves brand awareness and even builds your email list. You can also use Ahrefs or SEMRush to perform keyword research. Cara Mengecek Unlinked Brand Mention. Levi Olmstead of LeviOlmstead. Once you create such projects, the tool will gather web mentions that include them. This time, it’s an unlinked mention of our Content Explorer tool. Content Explorer is just one useful tool in the Ahrefs suite of SEO research tools. Use the quotation marks to indicate which exact word you want and get more accurate results from Google. Unlinked mentions – Find unlinked mentions of your brand, then ask the author to make the mention clickable. 00:00 In today’s video, I’m going to share how to find hundreds of unlinked mentions in just a few minutes. . 1️⃣ Product Reviews There are two ways to…Keyword Research Tools Here are some great keyword tools and guides that you can use to generate and discover keyword ideas. 3. Search niche-relevant pages that link out to Amazon affiliate URLs. You can then export these links into a . With Site Explorer, you can see a website’s:BacklinksKeywords it ranks for in GoogleSite. If your customer has to jump through hoops to buy your product, it. By following their step-by-step approach,you can maximize the benefits of unlinked brand mentions and boost your search rankings. In this module I’ll show you how to use Ahrefs to find targets for broken link building. Unlinked mentions occur on various websites, like magazines,. If you notice a page is using the wrong label, send the web admin a message to ask for a correction. com -intitle:[your brand]So, how do you find unlinked mentions in a sea of websites? There are several ways to do this type of link building tactic, but I’ll show you the most reliable and simple methods that have worked for us and our clients. Use Google Alerts to monitor unlinked mentions. Run a giveaway. So, an unlinked mention is a mention of your brand or something related to your brand on the. These websites can potentially drive relevant visitors to your site. For outgoing unlinked mentions, let’s assume that the note we’re working on is 10 words long and we’re checking against the 99 other note names:Securing links from unlinked brand mentions (UBMs) has been an evergreen technique for link building. 3. With ahrefs’ Content Explorer you can search for brand mentions and, in a few clicks, find those mentions that would yield the most valuable backlinks – something you can’t do. You need to search for the ‘Page title’ dimension and check its box. Easy-peasy!You can easily find and monitor such mentions by setting up Google Alerts about your brand name. Learn how to browse our 12+ billion pages content index. Let’s look at how to do these seven tactics. Choose In content from the dropdown. Find relevant and high-quality link prospects. ” To find your brand’s unlinked mentions, choose “Brand. LinkChecker – Best backlink management & monitoring tool. Unsurprisingly, your first port of call is Google. Unlinked mention strategy works because: The source already trusts your resources. Link reclamation: Includes unlinked brand mentions or unlinked thematic mentions (i. You can find the broken links on your Shopify site using tools like Ahrefs, Screamingfrog. articles, listicles), noting any unlinked mentions. Discover brand mentions via Ahrefs’ Content Explorer; Crawl the mentions with a custom search to filter out pages that already provide a link; Perform outreach to the publishers that do not link,. There are a number of different tools out there that can be used to help identify unlinked brand mentions, however Ahrefs is perhaps one of the most useful. An indispensable asset for any search optimization strategy. If your competitors leverage cutting-edge technology, it might be a competitive advantage for. Ahrefs unlinked mentionsto find unlinked mentions and convert them into backlinks. These insights will come in handy when you build your content plan. Let’s learn how to improve SEO. 2:24. 1. Using these kinds of tools can help you find the unlinked mentions of your brand or products and reach out to these websites kindly asking them to link to you. 0 version in 2019. Now it’s Time to Find Mentions. Monitoring and measuring the impact of converted backlinks is essential for optimizing conversion strategies. Find the best guest blogging opportunities in ANY niche; Identify top-performing content that generates links; Find unlinked brand mentions; Find broken link-building opportunities by topic and much more; Here’s a quick tutorial on using the Content Explorer tool from Ahrefs. First, you need to find your unlinked mentions. However, before you can pitch them, you need to find them. High-quality backlinks not only help Google find, crawl, and index your web pages, but also improve the authority and trustworthiness of your brand. I had a very clear understanding of how an […]The main focus of this technique is trying to convert unlinked mentions to linked mentions. Using Ahrefs Content Explorer (see the instructions in the screenshot below). Some people claim that journalists shouldn’t link to brands mentioned in news stories, so don’t expect to make a lot of headway if that’s the type of content creator. g. Unlinked brand mentions are when websites mention your brand name without linking to your website. Search for your brand or product name in quotes; Click “Highlight unlinked” and enter your domain The main focus of this technique is trying to convert unlinked mentions to linked mentions. First thing first, look out for the authors of your mentions. — Matt Seabridge (@ilikeyoumatt) March 2,. Whenever your brand is mentioned in a post, Google will send you an email and you can check that content for a link. This doesn’t even need to take up too. Step #3 – Your website link is placed on their site. Ahrefs – Best for advanced SEO. Premium plans start at $82/month, billed annually. Like this: And finding unlinked brand mentions (and asking for a link) is one of the best SEO techniques to get more backlinks. Using this method, restrict your results to English pages with a DR or 20+, and say these sites need a minimum organic traffic value of 50:Alerts How to use the Mentions alert. All Ahrefs vs SEMrush DIY SEO Tools Fun SEMrush Alternative Software Development Technical. Link Reclamation. Traditionally, SEOs would only search for UBMs for the…10 M New pages Every 24 hours, we update metrics for 300 M Pages Filter by SEO and social metrics to identify proven ideas for your next marketing campaign. Finding unlinked mentions. For example, these three pages all rank on the first page for “best brooks for flat feet”:Spying on competitors’ backlinks is one of our favorite ways to find opportunities to score great links for free. All you need to do (in theory) is contact the website and ask them to attribute the mention with a link to your site. Lastly, from an SEO perspective, Google Alerts is incredibly helpful for link building by:How to find unlinked brand mentions manually using Google search operators. Top tip: Use Google Alerts to keep track of new brand mentions in real-time. Ahrefs, a leading SEO tool, has developed a comprehensive strategy for leveraging unlinked brand mentions to improve your SEO and overall online presence. There are many components to Ahrefs, and by design just as many uses for nearly any SEO purpose, from technical SEO, to link building, to content marketing. Using Ahrefs’ Rank Tracker –. 2:24. Especially after reading through this guide and seeing the extensive usage that the tool offers at the same price point for your blog. Two methods: Check if their homepage also has a “noindex” tag. Once you are signed in, enter the domain name and search. From the Ahrefs homepage, click the Content Explorer in the navigation bar. Use a tool to scan the web for unlinked mentions of your brand. Content Explorer. You can do this with Google search operators. Iscriviti ad Ahrefs. It’s that simple – no time wasted, no headaches, 0% hard work. My personal favorite is SEMrush. You can find unlinked brand mentions using Google Alerts or Ahrefs. There are various tools available to find unlinked mentions.